THE IBRIDE STORY
Creation of the Ibride house
C'est en 1996 à Fontain, en France, qu'Ibride est né du trio familial que forment Carine Jannin, Rachel et Benoît Convers. Dès ses débuts, l'autoédition permet à la maison de créer des objets singuliers et poétiques dont l'essence même réside dans la nature et le monde animal.
2000 à 2002
Collaboration with major brands
Soon, Ibride acquired new know-how by collaborating with prestigious brands such as Kenzo and Habitat, for which it designs and supplies tableware, lighting and other accessories.
A return to independance
The publishing house takes a creative turn and puts an end to collaborations in order to blossom in independence and free itself from codes. The two years that followed marked the launch of two collections that have become emblematic.
Ibride then became aware that innovation was a vector of freedom and invested in a production tool in 2013 to become a manufacturer. The company includes in this new organization the local suppliers and subcontractors with whom it has been working since the beginning.
Projects and collaborations
Ce mode de fonctionnement lui permet aujourd'hui de s'adresser au marché HoReCa et de réaliser des projets sur-mesure. Dernièrement, plusieurs projets de collaboration et d'édition ont été réalisés notamment avec le célèbre musée Thyssen-Bornemsiza et la designer Constance Guisset.
Advocating the exact opposite of the traditional idea of business, Carine Jannin has made choices that have led the brand along an enlightened path – that of the human. She is not a conventional Company Manager– even before it was fashionable to establish an open management structure, she encouraged collective intelligence and preferred to empower members of her staff. Behind her, the pack is organized in one and the same movement. To observe Carine Jannin is to note a sincere interest in other people, an unconditional commitment to the design house. It is to realize, even before a single word has been spoken, that sincerity is not an evil defect. It is also to become aware that indeed audacity, authenticity and singularity are always more profitable than opportunism or following trends. It is simply to trust. And that is rare.